@book { BrandIdentityFactorsDevelopingaSuccessfulIslamicBrand,
    title = "Brand Identity Factors: Developing a Successful Islamic Brand",
    author = "Vedad {Alihodzic}",
    year = "2013",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287409"
}