@book { AnalysisofCulturalDifferencesandtheirEffectsonMarketingProductsintheUnitedStatesofAmericaandGermanyACulturalApproachtoMarketingusingEdwardTHallandGeertHofstede,
    title = "Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede",
    author = "Matthias {Boeing}",
    year = "2013",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287430"
}