TY  - BOOK
AU  - Axel Jörn
PY  - 2015
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954899005
TI  - New ways of personnel marketing and recruitment
T2  - New ways of personnel marketing and recruitment
UR  - https://m.anchor-publishing.com/document/293972
N2  - This Assignment “New ways of personnel marketing and recruitment” was created in the first semester “human resource management” module to obtain the „Master of Business Admin-istration“ and gives an overview about the different methods of personal marketing and the recruitment of external personal with a special focus on employer branding and social media. This document first introduces the theoretical basis, it refers to real examples, and it gives a summarising statement, recommendations for improvement and an outlook of the future development in personal marketing and recruitment. The understanding of “new ways” is characterised by the techniques carried out via internet and smartphones and there development in the recent years, which is recognised as web 2.0 and social media.
KW  - marketing, employer branding, social media
LA  - English
ER  -