@book { OnlinebrandcommunitiesValuecreatingcapabilitiesofbrandcommunitiesonFacebook,
    title = "Online brand communities: Value creating capabilities of brand communities on Facebook",
    author = "Bastian {Bakeberg}",
    year = "2015",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/294699"
}