%0 Book
%A Heike Löber
%D 2015
%C Hamburg, Germany
%I Anchor Academic Publishing
%@ 9783954899289
%T Different Phases of the Innovation Process
%B An Overview of Challenges and Customer Integration
%U https://m.anchor-publishing.com/document/298815
%X The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.  
%K Marketing, Customer Integration, New Product Development, Product Innovation, Toolkit Approch, Lead User Approach, Virtual Customer Environments
%G English