@book { NEWWAYSOFREACHINGOUTTOENDUSERS,
    title = "NEW WAYS OF REACHING OUT TO END USERS",
    subtitle = "Retailing",
    author = "Gurudutta Pradeep {Japee}",
    year = "2015",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/301390"
}