@book { PfizerandtheChallengesoftheGlobalPharmaceuticalIndustry,
    title = "Pfizer and the Challenges of the Global Pharmaceutical Industry",
    author = "Axel {Jörn}",
    year = "2016",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/314944"
}