TY  - BOOK
AU  - Axel Jörn
PY  - 2016
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783960675068
TI  - Pfizer and the Challenges of the Global Pharmaceutical Industry
UR  - https://m.anchor-publishing.com/document/314944
N2  - This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
KW  - Pfizer, Pharmaceutical industry, Pharmacy, Global economy, Personalized medication, Self-Care, Marketing strategy
LA  - English
ER  -