@book { DeterminingConsumerBehaviourintheCateringIndustry,
    title = "Determining Consumer Behaviour in the Catering Industry",
    subtitle = "A Case Study Of Starbucks UK",
    author = "Viktoria {Schoja}",
    year = "2016",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/317162"
}