@book { B2BsalesofGermanSmallandMediumsizedEnterprisesChallengesincrossbordersaleswithinthecontextofGermanFrenchbusinessrelationships,
    title = "B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of  German-French business relationships",
    author = "Yves {Scheffler}",
    year = "2017",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/379666"
}