@book { SocialMediaandtheRebirthofPRTheEmergenceofSocialMediaasaChangeDriverforPR,
    title = "Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR",
    author = "Iliyana {Stareva}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/277273"
}