@book { SellingtheBusinessLocationPlaceMarketinginthecontextoftheRhineMainRegion,
    title = "Selling the Business Location: Place Marketing in the context of the Rhine-Main Region",
    author = "Christiane {Mohr}",
    year = "2013",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287381"
}