@book { HowToStartUpASoftwareBusinessWithinACloudComputingEnvironmentAnEvaluationOfAspectsFromABusinessDevelopmentPerspective,
    title = "How To Start Up A Software Business Within A Cloud Computing Environment: An Evaluation Of Aspects From A Business Development Perspective",
    author = "Thomas {Buchegger}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287382"
}