@book { TheDarkSideofPersonalizationOnlinePrivacyConcernsinfluenceCustomerBehavior,
    title = "The Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior",
    author = "Jörg {Ziesak}",
    year = "2013",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287383"
}