@book { ExaminingContributionstoaCorporateMicroblogasaBasisforanEmployeeIncentiveSystem,
    title = "Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System",
    author = "Jochen {Adler}",
    year = "2013",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287404"
}