@book { LoyaltycardsintheapparelindustryinGermanyandSpainIstheimplementationofaglobalmarketingapproachreasonablewhenoperatingbothinaSouthernandaNorthernEuropeancountry,
    title = "Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?",
    author = "Sarah-Mailin {Janotta}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287407"
}