@book { CommunicationintheUKBudgetAirlineIndustryHowPRaffectscorporatesuccess,
    title = "Communication in the U.K. Budget Airline Industry: How PR affects corporate success",
    author = "Matthias {Schimmel}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287456"
}