@book { EnteringsuccessfulltheIndianmarketRecommendationsandchallengesforGermansmallandmediumsizedcompanies,
    title = "Entering successfull the Indian market: Recommendations and challenges for German small and medium-sized companies",
    author = "Diana {Bednarek}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/287482"
}