@book { ImpactofTelevisionAdvertisementonPurchasesmadeforchildren, title = "Impact of Television Advertisement on Purchases made for children", author = "Vashima {Veerkumar} and Neerja {Jaiswal}", year = "2015", publisher = "Anchor Academic Publishing", address = "Hamburg, Germany", url = "https://m.anchor-publishing.com/document/293291" }