@book { TheWorldofRetailingAnOverviewofRetailingIndianRetail,
    title = "The World of Retailing: An Overview of Retailing & Indian Retail",
    author = "Shadma {Shahid} and Rahela {Farooqi}",
    year = "2015",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/304314"
}