@book { CauserelatedMarketingTheInfluenceofthefitamongpartnersbrandsandcause,
    title = "Cause-related Marketing: The Influence of the fit among partners, brands and cause",
    author = "Anna Lena {Bischoff}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/312674"
}