@book { ProductpackagingastooltodemandapricepremiumDoespackagingenhanceconsumersvalueperceptiontojustifyapricepremium,
    title = "Product packaging as tool to demand a price premium: Does packaging enhance consumers‘ value perception to justify a price premium",
    author = "Christoph {Breetz}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/312695"
}