@book { ANewParadigminMarketingTheServiceDominantLogicAcademiasReactionstotheTheoryofVargoandLusch,
    title = "A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch",
    author = "Christina {Weißenfels}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/312716"
}