@book { TheimplicationsofconsumerbehaviorformarketingAcasestudyofsocialclassatSainsbury,
    title = "The implications of consumer behavior for marketing A case study of social class at Sainsbury",
    author = "Alex {Cole}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/312725"
}