@book { ThirstforWineInsideChinasWineIndustryTheSuccessFactorsofMarketingWineinChina, title = "Thirst for Wine – Inside China’s Wine Industry: The Success Factors of Marketing Wine in China", author = "Melanie {Bobik}", year = "2014", publisher = "Anchor Academic Publishing", address = "Hamburg, Germany", url = "https://m.anchor-publishing.com/document/312731" }