@book { TheroleofadvertisinginIndianwomensdesiretobefair,
    title = "The role of advertising in Indian women’s desire to be fair",
    author = "Christina {Görke}",
    year = "2014",
    publisher = "Anchor Academic Publishing",
    address = "Hamburg, Germany",
    url = "https://m.anchor-publishing.com/document/312780"
}