%0 Book
%A Patrick Daum
%D 2013
%C Hamburg, Germany
%I Anchor Academic Publishing
%@ 9783954895021
%T International synergy management: A strategic approach for raising efficiencies in the cross-border interaction process
%U https://m.anchor-publishing.com/document/287417
%X Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiaries are facing the obligation as well as the challenge to profit from cross-border interaction. However, potential synergetic benefits provided by the international environment are accompanied by even more demanding challenges.  This study elaborates to which extend German small and medium-sized manufacturing businesses could benefit from the implementation of a strategic cross-border synergy management. The study is based on a single case study deriving the research hypotheses and a survey investigating cross-border interaction throughout a sample of small and medium-sized manufacturing businesses. Based on the research findings, this paper proposes a holistic framework, designed for strategists of small and medium-sized manufacturing business. It outlines the establishment of the cross-border synergy management concept as part of the corporate strategy and the efficient and effective management of international interaction.  ‘Synergies are not realized by themselves - they have to be identified and actively developed within a professionally coordinate process. Management of synergy seeking organizations is asked for intensive efforts beyond daily operations' (Weber and Roventa, 2006).
%K International Business, Synergy Management, Cross-Border Interaction, International Synergy Management, Manufacturing Business
%G English