%0 Book
%A Inam Ur Rahman
%D 2015
%C Hamburg, Germany
%I Anchor Academic Publishing
%@ 9783954899890
%T The World of Branding and its Significance
%U https://m.anchor-publishing.com/document/307220
%X In emerging competitive markets, branding is of growing interest to business-to-business (B2B) firms. Regardless of an increased interest in branding and the power of branding in consumer markets, B2B branding has received scant attention from academics. In this article it is discussed why the companies are very conscious about brand building and why they are very conscious about brand building.
%K Brand, Branding, Brand Equity, Emotional Branding, Rational Branding, McDonalds, B2B, Aramex, Brand building
%G English