%0 Book
%A Axel Jörn
%D 2016
%C Hamburg, Germany
%I Anchor Academic Publishing
%@ 9783960675068
%T Pfizer and the Challenges of the Global Pharmaceutical Industry
%U https://m.anchor-publishing.com/document/314944
%X This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.
%K Pfizer, Pharmaceutical industry, Pharmacy, Global economy, Personalized medication, Self-Care, Marketing strategy
%G English