TY  - BOOK
AU  - Matthias Schimmel
PY  - 2014
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954896639
TI  - Communication in the U.K. Budget Airline Industry: How PR affects corporate success
UR  - https://m.anchor-publishing.com/document/287456
N2  - The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research.
KW  - Low Cost Airlines, PR, International Marketing, Public Relations, Consumer Behaviour
LA  - English
ER  -