TY - BOOK AU - Matthias Heise PY - 2014 CY - Hamburg, Germany PB - Anchor Academic Publishing SN - 9783954896998 TI - Climb Beyond: The future of indoor climbing UR - https://m.anchor-publishing.com/document/287468 N2 - As indoor climbing gets increasingly popular, ClimbBeyond proposes a new way to make it even more fun. With the innovative product, climbers can create an unlimited amount of boulder routes. How? All a climbing gym needs is a camera, a laser projector and a tablet. The routes are projected onto walls so you can help beginners with lead climbing and challenge your friends with new route ideas for indoor climbing. This opportunity plan assesses the market size and customer segments within the indoor climbing market that are essential to the introduction of the proposed new product. KW - Climbing, Indoor climbing, recreation, leisure, opportunity assessment LA - English ER -