TY  - BOOK
AU  - Andrea Merida
PY  - 2015
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954899296
TI  - Impacts of the Marketing Mix to the Return Intent of College Students going to Restobars in Sampaloc, Manila
UR  - https://m.anchor-publishing.com/document/298680
N2  - A proper marketing strategy is the main reason why a certain establishment still stands to this day. A specific strategy can make or break a business enterprise. Some may underestimate this variable and focus on needless investments on making their business better but without further benefit.  When the term “Marketing strategy” comes to play it relates to the goal of achieving a sustainable competitive advantage. In some way these businesses had made their way into the industry’s fast lane and sustain a place on their own. In the bar industry there are a ton of factors at work that can affect the establishment’s standing reputation and sustainability. According to the Department of Trade and Industry these enterprises are seen to incorporate a great percentage on the Philippine economy. Together with their growth and expansions in the recent years they pose as a great factor in our industry worth studying. Consumer behavior plays a huge role on the decision making process of the customers and their intention to return to the establishments. It is important to know the proper procedure, challenges and marketing practices expected by the customers so the researchers can further improve business strategies in the future, sustain our establishments and avoid probable liabilities that may come our way. This study aims to determine significant impacts on the return intentions of the customers based on the 4P’s of marketing namely Product, Price, Place and Promotion.  
KW  - Marketing, Manila, Restaurant, Strategy
LA  - English
ER  -