TY  - BOOK
AU  - Heike Löber
PY  - 2015
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954899289
TI  - Different Phases of the Innovation Process
T2  - An Overview of Challenges and Customer Integration
UR  - https://m.anchor-publishing.com/document/298815
N2  - The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.  
KW  - Marketing, Customer Integration, New Product Development, Product Innovation, Toolkit Approch, Lead User Approach, Virtual Customer Environments
LA  - English
ER  -