TY  - BOOK
AU  - Jaylan Azer
PY  - 2015
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954899661
TI  - Tourism in Egypt
T2  - A study on the causes of deterioration with the respect to the role of destination marketing
UR  - https://m.anchor-publishing.com/document/304251
N2  - Purpose-The Egyptian tourism industry faces decline in important international tourism segments and needs a future-oriented strategy to face these challenges. Accordingly, this paper focuses on investigating the reasons behind this deterioration, and the effect of nation branding on improving the level of tourism in Egypt. Identifying the effect of nation branding is important in order to maximize the benefits that the nation can get from practicing better destination marketing activities.  Design/methods/approach- Qualitative approach based on a pre-set interview questionnaire for people working the tourism and hospitality field and tourists all over Egypt.  Findings- The research identified important reasons of deterioration of Tourism in Egypt with innovative recommendations to improve the level of tourism in Egypt using destination marketing and nation branding techniques.  Research Limitations-The findings are limited to a small sample size of only 1000 individuals across Egypt's most famous touristic governorates.  Practical Implications-The research findings give ideas about how Travel and Tourism agencies in Egypt can apply better marketing activities and improve service level to brand Egypt as a favorable destination country.   Originality/value- Based on the reviewed literature approached tourism and nation branding, no other research managed to recommend ways to brand Egypt in order to develop the level of tourism services and attract more tourists to this destination.  Keywords- Destination marketing, Egypt, Family travel, Hospitality management, Nation branding, Online tourism services, Tourism. 
KW  - Egyptian tourism, Tourism, Hospitality management
LA  - English
ER  -