TY  - BOOK
AU  - Patrick Sim Puay-I
PY  - 2015
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954899739
TI  - An Investigative Model of Marketing Expansion Strategies
T2  - PPL Shipyard, Singapore
UR  - https://m.anchor-publishing.com/document/304328
N2  - This research project addresses the issues of marketing expansion strategy and its effectiveness with regards to PPL Shipyard Pte Ltd, Singapore within the backdrop of the oil rig industry in Singapore. The project will focus on the expansion methods of globally expanding the company’s products and services, namely the expansion of its offshore rig designing abilities, rig building capabilities and repair operations. The company was chosen for due to the author’s affiliation with the company and that it is a well known establishment under its parent company, Sembawang Corporation, which is well known in Singapore for its purview of products and services in the shipping and engineering industry. The literature previews Singapore’s oil rig industry and its global growth. The report will primarily focus on the strategic perspective of the marketing department with regards to identify the marketing expansion strategies using the Ansoff matrix framework, being the most popular framework for marketing expansion, as well as other related strategies.
KW  - Market expansion, Ansoff, Oil rigs, Offshore drilling, Jackup rig, Shipyard management
LA  - English
ER  -