TY  - BOOK
AU  - Inam Ur Rahman
PY  - 2015
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783954899890
TI  - The World of Branding and its Significance
UR  - https://m.anchor-publishing.com/document/307220
N2  - In emerging competitive markets, branding is of growing interest to business-to-business (B2B) firms. Regardless of an increased interest in branding and the power of branding in consumer markets, B2B branding has received scant attention from academics. In this article it is discussed why the companies are very conscious about brand building and why they are very conscious about brand building.
KW  - Brand, Branding, Brand Equity, Emotional Branding, Rational Branding, McDonalds, B2B, Aramex, Brand building
LA  - English
ER  -