TY  - BOOK
AU  - Axel Jörn
PY  - 2016
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783960675075
TI  - Jollibee Foods Corporation
T2  - International Expansion
UR  - https://m.anchor-publishing.com/document/314945
N2  - This Assignment with the topic “Jollibee Foods Corporation: International Expansion” is based on an investigation from Christopher A. Bartlett from the Harvard Business School and covers the following topics: 1. How was Jollibee able to build its dominant position in the fast food market in the Philippines? 2. What sources of competitive advantage was it able to develop against McDonald’s in its home market? 3. Evaluation of Tony Kitchner’s performance as the first head of Jollibee’s international division. 4. How effectively did he develop the organization to implement his priorities? 5. Evaluation of the three investment options Papua New Guinea, Hong Kong and California. 6. Which of the three markets should Jollibee enter next? The content and facts in this assignment are coming mainly from the article “Jollibee Foods Corporation: International Expansion” from the Harvard Business School mentioned above.
KW  - Christopher A. Bartlett, Jollibee, Fast food, International Expansion, International operations
LA  - English
ER  -