TY  - BOOK
AU  - Christoper Dewangga Pramudita
PY  - 2016
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783960675419
TI  - The Balanced Scorecard as Strategic Controlling Instrument. Introducing the Indicators-based BSC for Implementation of a Corporate Strategy from Four Different Perspectives
UR  - https://m.anchor-publishing.com/document/318160
N2  - Nowadays, many companies should not only discuss about how to obtain profits from their products. They should also be forced to use any other aspect that has the ability to increase the impact for their long-term success. Examples are: discussing about the quality of their products, the relationship between them and their customers and employees, the production process as well as marketing. Those are the challenges for all managers who are not only struggling to achieve their company’s targets - high profits - but also to achieve customers', employees' and stakeholders' satisfaction. Therefore, managers need to seek out an approach which is able to help them finishing their tasks and involves all the aspects mentioned. Nevertheless, it is not easy to reconcile conflicting demands of individual interest groups. The concept of the balanced scorecard (BSC) is one of the modern approaches to handle these challenges. The balanced scorecard is the main topic of this book. More precisely, it explains the benefits of introducing the indicators-based balanced scorecard as a strategic controlling instrument for implementation of a corporate strategy from four different perspectives: financial, customer, internal business process as well as learning and growth perspective.
KW  - Indicators-based Balanced Scorecard, Performance Measurement, Management Function, Corporate strategy, Financial perspective, customer perspective, internal business process perspective, Learning and growth perspective
LA  - English
ER  -