TY  - BOOK
AU  - Tan Kwan Hong
PY  - 2016
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783960675693
TI  - Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics
UR  - https://m.anchor-publishing.com/document/336274
N2  - This market research report discusses several structural aspects of the magazine and digital media industry in Singapore. In particular, this report delves into the demand-side analysis (consumer preferences and consumption patterns of magazines and digital media in Singapore), the supply-side analysis (competitors analysis and key competitive dynamics), an analysis on the print versus digital media growth trend, the possible strategic options for new market entrants with a competitive SWOT analysis of these strategic options, as well as a listing of key facts and figures of the magazine and digital media industry in Singapore. The profiles of leading magazines and players in the Singapore media industry are also highlighted.
KW  - Singapore, Digital Media, Social Media, Magazines, Marketing, Market Analysis, Market Research, Research, Consulting Report, SWOT, SWOT Analysis, Consumer Preferences, Consumption, Consumer, Competitor Analysis, Competitive Dynamics, Growth Trend, Nielsen’s Southeast Asia Digital Consumer Report, Nielsen’s Media Index Report, The IPSOS Magazine Study, Diversity, Products
LA  - English
ER  -