TY  - BOOK
AU  - Shahrukh  Salman
PY  - 2017
CY  - Hamburg, Germany
PB  - Anchor Academic Publishing
SN  - 9783960676874
TI  - Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction
UR  - https://m.anchor-publishing.com/document/374304
N2  - The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.
KW  - Perceived Service quality, Customer satisfaction, Customer Loyalty, Repurchase Intention, Lahore, Pakistan, Corellation
LA  - English
ER  -