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NEW WAYS OF REACHING OUT TO END USERS

Retailing

Academic Paper 2007 157 Pages

Summary

The author has highlighted important aspects of RETAILING. For the last ten years, retailing in India has been continuously expanding its horizons from a small haatdi, a filthy kirana store, to multi operational, well organised SUPERMARKETS. Today, the Indian retail industry is one the largest in the world and is estimated to be worth over 450 billion USD. Due to this rapid growth in Indian retailing, global giant retailers like WAL-MART, GAP, and TESCO are trying to penetrate the Indian market. This book is addressed to students enrolled for Marketing at undergraduate levels.

Details

Pages
157
Type of Edition
Originalausgabe
Year
2007
ISBN (eBook)
9783954899470
ISBN (Book)
9783954894475
File size
973 KB
Language
English
Catalog Number
v301390
Grade
Third Year
Tags
Retailing Supermarket Expansion India Retailer Commerce

Author

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Title: NEW WAYS OF REACHING OUT TO END USERS