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CSR Strategies in International Business. Concepts and theories for a competitive edge

Textbook 2016 76 Pages

Business economics - Business Management, Corporate Governance

Summary

For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook.
Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a set of future research questions is outlined to further the academic discussion around this important aspect of business in the 21th century.

Details

Pages
76
Type of Edition
Erstausgabe
Year
2016
ISBN (eBook)
9783954894512
ISBN (Book)
9783954894819
File size
5.6 MB
Language
English
Catalog Number
v311572
Institution / College
Vienna University of Economics and Business – Institute for International Business
Grade
1,0
Tags
CSR Corporate Social Responsibility shared value concept Michael Porter Global versus Local Strategy Management Institutional pressure stakeholder relations Global business citizenship Integrative social contracts theory bottom of the pyramid organisational strategy international business administration emerging markets CSR management CAGE Model GLOBE studies branding public relations subsidiary-headquarter

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Title: CSR Strategies in International Business. Concepts and theories for a competitive edge