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Information needs and Information seeking behaviour of Namibian pastors

©2014 Textbook 196 Pages

Summary

This study investigates the information needs and seeking behaviour of pastors in Namibia. The purpose of this study is to establish the information required by pastors to carry out their work, how they seek information and the problems they encounter in doing so. A mixed-method approach research was used to meet the objectives of the study. A stratified quota sample of 200 pastors was used based on Walpole’s formula for proportions. One hundred and thirty-eight (69%) participants responded to the questionnaire, while 16 pastors from different denominations in Windhoek, purposively selected as key informants, were interviewed. The Statistical Package for Social Sciences (SPSS) basic level descriptive statistics were used to analyse quantitative data from the questionnaires, while content analysis was used to analyse qualitative data from the interviews.

Excerpt

Table Of Contents


2.4
Factors affecting pastors' information seeking behaviour... 49
2.5
Perceptions of pastors on their preparedness to meet their job demands ... 56
2.6
Pastoral information service... 57
2.7
Information behaviour models ... 60
2.7.1
Ellis' (1989) behavioural model of information seeking strategies ...61
2.7.2
Kuhlthau's (1991) model of the stages of information seeking ...63
2.7.3
Wilson's (1996) model of information seeking behaviour ...65
2.7.4
Dervin's (2000) sense making theory ...67
2.8
Reasons for using Wilson's model and Dervin's theory ... 70
2.9
Summary... 72
CHAPTER 3 : RESEARCH METHODOLOGY ... 74
3.1
Introduction ... 74
3.2
Research design ... 77
3.3
Survey research... 78
3.3.1
Strengths of survey research ...80
3.3.2
Weaknesses of survey research...81
3.4
Interviews ... 82
3.5
Research population ... 83
3.5.1
Sampling procedures ...84
3.5.2
Stratified sampling ...85
3.5.3
Purposive sampling ...87
3.6
Reliability and validity ... 87
3.7
Data collection instruments... 89
3.7.1
Questionnaire as a data collection tool ...90
3.7.2
Interview guide as a way of collecting data...92
3.8
The pilot study ... 93
3.9
Data collection process... 93
3.9.1
Administering the questionnaires ...94
3.9.2
Existing church documents and interviews with key informants ...95
3.10
Data analysis ... 96
3.10.1
Analysis of quantitative data ...96
3.10.2
Analysis of qualitative data...97
3.11
Ethical considerations ... 98
3.12
Evaluation of the research methodology ... 99
3.13
Summary... 101
CHAPTER 4 : DATA ANALYSIS AND PRESENTATION... 102
4.1
Introduction ... 102

4.2
Information needs and information seeking behaviour of pastors ... 104
4.2.1
Information needs of pastors ... 104
4.2.2
Information seeking behaviour of pastors... 107
4.2.3
Information sources used and how they are used ... 111
4.2.4
Factors affecting pastors' information seeking behaviour ... 117
4.2.5
Accessibility of pastoral information ... 123
4.2.6
Perceptions of pastors about their preparedness in carrying out their
pastoral duties ... 125
4.2.7
Pastors' views on how to improve pastoral information services... 129
4.3
Summary... 130
CHAPTER 5 : DISCUSSION OF FINDINGS ... 132
5.1
Introduction ... 132
5.2
Information needs and information seeking behaviour of pastors ... 133
5.2.1
Information needs ... 133
5.2.2
Information seeking behaviour of pastors... 136
5.3
Information sources used and how they are used... 137
5.4
Factors affecting pastors' information seeking behaviour... 139
5.5
Perceptions of pastors on their preparedness for carrying out their duties ... 145
5.6
Pastors' views on how to improve pastoral information services... 146
5.7
Summary... 148
CHAPTER 6 : FRAMEWORK FOR SETTING UP PASTORAL INFORMATION SERVICES... 150
6.1
Introduction ... 150
6.2
Basis for the proposed framework... 150
6.3
Analysis of context ... 152
6.4
Analysis of prevailing circumstances... 154
6.5
Analysis of information seeking behaviour ... 154
6.6
Analysis of information use ... 155
6.7
Summary... 157
CHAPTER 7 : SUMMARY, CONCLUSIONS AND RECOMMENDATIONS ... 158
7.1
Introduction ... 158
7.2
Summary of the findings ... 158
7.2.1
Information needs ... 159
7.2.2
Information seeking behaviour of pastors... 160
7.2.3
Information sources used by pastors ... 160
7.2.4
Factors affecting pastors' information seeking behaviour ... 160
7.2.5
Level of information accessibility ... 161
7.2.6
Perceptions of pastors about their preparedness in carrying out their duties 161
7.2.7
Suggestions by pastors on improving information service provision ... 161

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7.2.8
Framework for setting up pastoral information services ... 161
7.3
Conclusions ... 162
7.3.1
Information needs and information seeking behaviour of pastors... 162
7.3.2
Information sources used and how they are used ... 163
7.3.3
Perceptions of pastors on their preparedness for their duties ... 163
7.3.4
Factors affecting pastors' information seeking behaviour ... 164
7.3.5
Pastors' suggestions for improving pastoral information services... 164
7.4
Recommendations ... 165
7.4.1
Information needs and information seeking behaviour of pastors... 165
7.4.2
Barriers to information seeking ... 166
7.4.3
Perceptions of pastors ... 167
7.4.4
Framework for setting up pastoral information services ... 167
7.4.5
Recommendations for further research ... 167
7.5
Conclusion... 168
References ... 171
Appendices ... 186

11
List of tables
Table 1.1: Division of the thesis ... 34
Table 2.1: Biblical pastoral responsibilities... 42
Table 3.1: Computed sample of pastors by denomination... 86
Table 4.2: Information needed by pastors... 105
Table 4.3: Comparison of information needs of pastors as revealed by pastors in the
questionnaire and in the interviews ... 107
Table 4.4: Information seeking behaviour of pastors ... 108
Table 4.5: Comparison of information seeking behaviour of pastors as revealed by pastors
in the questionnaire and in the interviews... 110
Table 4.6: Information sources used by pastors... 113
Table 4.7: Comparison of information sources used by pastors in Namibia as revealed in the
questionnaire and in the interviews ... 117
Table 4.8: Main difficulties in obtaining pastoral information ... 119
Table 4.9: Comparison of factors affecting pastors' information seeking behaviour in
Namibia as revealed in the questionnaires and in the interviews... 123
Table 4.10: Level of information accessibility... 124
Table 4.11: Perceptions on preparedness ... 126
List of figures
Figure 2.1: Ellis' behavioural model of information seeking strategies (Wilson, 1999). ... 62
Figure 2.2: A comparison of Ellis' and Kuhlthau's models (Wilson, 1999)... 65
Figure 2.3: Wilson's (1996) model of information behaviour (Case, 2006, p. 137)... 66
Figure 2.4: Dervin's `sense making' theory triangle (Wilson, 1999)... 68
Figure 2.5: Dervin's sense making model (Wilson, 1999)... 69
Figure 5.1: Wilson's model of information needs and seeking behaviour ... 135
Figure 6.1: Proposed framework for setting up pastoral information services... 156

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Acknowledgements
Thanks and glory to God for the grace He bestowed on me throughout this study. I
would also like to thank the following people who assisted me to bring this thesis to
completion:
Dr. C. Nengomasha - for patiently guiding me throughout this thesis.
Mr. W. Yule - for his insights and support throughout the writing of this thesis.
Mrs. F. Matsveru - for encouraging me and proofreading my thesis.
Namibia Evangelical Theological Seminary (NETS) - for supporting me
financially.
Peter and Paula Ryan - for their prayers and financial support.
Dr. Noel I. Liddle and Mrs. Ann Liddle who not only introduced me to
librarianship but also encouraged and supported me in many ways.
UNAM library staff - for helping me with the needed information sources.
All the pastors who participated, without whom this study would not have
materialised.
Last but not least my mother (Lucia Matsveru) - for inspiring me not to give up
when I set my heart on something.

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Dedication
I dedicate this thesis to Florence (my wife), Lauretta and Kundaimunashe (my
children) in appreciation for their patience, support and understanding, which
brought this thesis to completion.

14
Abbreviations and acronyms
AAC
-
Apostolic Assemblies of Christ
AACJM
-
African Apostle Church of Johane Marange
AC
-
Anglican
Church
AFM
-
Apostolic
Faith
Mission
AIDS
-
Acquired Immune Deficiency Syndrome
AMEC
-
African Methodist Episcopal Church
AMI
-
Alleluia
Ministries
International
ANC
-
All
Nations
Church
AOG
-
Assemblies of God
APCG
-
Assembly's People Church of God
BCM
-
Back to Christ Ministry
BCs
-
Baptist
Churches
CA
-
Church of Africa
CAG
-
Coastal Assemblies of God
CATC
-
Church at the Crossroads
CC
-
Catholic
Church
CCN
-
Council of Churches in Namibia
CEC
-
Christ Embassy Church
CGWM
-
Church of God World Missions
CJCLS
-
Church of Jesus Christ of the Latter-day Saints
CN
-
Church of the Nazarene
COC
-
Church of Christ
CPC
-
Calvin Protestant Church
CPM
-
Camel Pentecostal Ministries
CRC
-
Christian
Revival
Church
DDE
-
Department of Distance Education

15
DLBC
-
Deeper Life Bible Church
DRC
-
Dutch
Reformed
Church
EBC
-
Evangelical
Bible
Church
EC
-
Emmanuel
Church
ELCIN
-
Evangelical Lutheran Church in Namibia
ELCRN
-
Evangelical Lutheran Church in the Republic of Namibia
EMC
-
Evangelical
Mission
Church
FC
-
Followers of Christ
FFMI
-
Forward in Faith Ministries International
FGC
-
Full
Gospel
Church
FICG
-
Fuller Institute of Church Growth
GELC
-
German Evangelical Lutheran Church
GHFM
-
God's Healing Family Ministries
GMC
-
Gospel
Mission
Church
GOC
-
Gospel
Outreach
Church
GTM
-
Gospel Truth Ministries
HIV
-
Human Immunodeficiency Virus
HPCC
-
His People Christian Church
ICTs
-
Information
Communication
Technologies
JSTOR
-
Journal Storage
JW
-
Jehovah's
Witnesses
KCC
-
Khomasdal Community Church
KFBMI
-
Kingdom Faith Builders Ministries International
KIM
-
Kingdom
Identity
Ministries
LISA
-
Library and Information Science Abstracts
LISTA
-
Library Information Science Technology Abstracts
MBC
-
Mennonite
Brethren
Church
MCSA
-
Methodist Church of Southern Africa

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NAC
-
New Apostolic Church
NASB
-
New American Standard Bible
NETS
-
Namibia Evangelical Theological Seminary
NSFC
-
New Song Family Church
NWAHG
-
No Walls Apostolic House of God
OVC
-
Orphans and Vulnerable Children
PAC
-
Pentecostal
Assemblies
Church
PHCF
-
Potter House Christian Fellowship
PPC
-
Pentecostal
Protestant
Church
PUC
-
Protestant
Unity
Church
RC
-
Rhenish
Church
RCCG
-
Redeemed Christian Church of God
RCI
-
Revival Centres International
RM
-
Restoration
Ministries
SADC
-
Southern African Development Community
SDA
-
Seventh-day
Adventist
SDI
-
Selective Dissemination of Information
SPSS
-
Statistical Package for Social Sciences
UCC
-
United Church of Christ
UCC
-
United
Congregational
Church
UMC
-
United Methodist Church
URC
-
Uniting Reformed Church
ZCC
-
Zion Christian Church

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CHAPTER 1
: INTRODUCTION
1.1
Introduction
Pastors are trained people who have devoted their lives to serving God by imparting
biblical wisdom and guidance to society. Their responsibilities include
administration, evangelism, preaching, directing prayers or services, community
development, public relations, youth services, accounting, member care, teaching
and counselling, including HIV and AIDS counselling (Warren, 1995, p. 49). They
give people emotional support and comfort in times of sadness or joy. Individuals,
families and nations rely on them in relation to a number of problems ranging from
social to religious issues.
The Namibian President Hifikepunye Pohamba in March 2007 called on religious
leaders to consult on the issue of moral decay in Namibia, particularly the issue of
HIV and AIDS (Isaacs, 2007). This shows the importance the Namibian government
has placed on pastors. As pastors work with individuals, families, and nations, they
definitely need information.
The word `pastor' is a Latin word for herdsman (Harper, 2010). It is an official title
for a priest or a preacher in a local church. Their qualifications and ordination vary
from denomination to denomination. The biblical mandate for pastors is that they are
to be above reproach, temperate, self-controlled, respectable, hospitable, able to
teach, not given to drunkenness, not violent but gentle, not quarrelsome, not lovers of
money, able to manage their own households well, not a new convert, but someone
who enjoys a good reputation with those outside the church (1Tim 3:2-7).

18
This study seeks to establish the information needs and information seeking
behaviour of pastors in Namibia. An information need is recognition that knowledge
is inadequate to satisfy a goal (Case, 2002), while information seeking behaviour is
that conscious effort to acquire information in response to that need (Eskola, 1998).
1.2
Orientation of the study
Research on information needs and information seeking behaviour of different
information user groups has been carried out over the years on university students
(Eskola, 1998), on theologians (Gorman, 1990), on women in small businesses
(Mchombu, 2000) and recently on orphans and vulnerable children (OVC)
(Mchombu, 2008). However, studies on information needs and information seeking
behaviour of pastors are rare despite the fact that 91.44% of Namibians claim to be
Christians (Mandryk, 2010) and as such, many pastors are serving them in one way
or the other. In Namibia, pastors play a very important role in communities and as
such, information service providers need to establish how pastors seek information
and what problems they encounter. Verified information can then be used to tailor-
make information services to meet pastors' information needs.
Few similar studies on pastors' information needs and information seeking behaviour
have been conducted. Gorman (1990) carried out a quantitative survey on the
information seeking behaviour of theologians. Theologians are people who study or
have studied theology and are not necessarily pastoring or intending to pastor a
church. While this group may fall within the category of pastors, the reality is that
their setting is different from a person running a church on a day-to-day basis.
Michels (2005) used a qualitative study with only seven participants on informal

19
information seeking behaviour of biblical studies scholars. As much as this
researcher respects qualitative research because of its depth, he strongly feels that
Michel's study was used narrowly and on a very limited population. A study of this
nature also requires that participants be pastors who reside over a local congregation.
Limited access to contextual information sources to counsel, preach and teach is one
of the challenges faced by pastors in carrying out their different roles. Pastors are
limited in their capacity to access contextual information in many ways, for example
lack of knowledge, technological limitations and non-availability of information
sources in local languages. They may fail to perform their duties because they either
do not understand what relevant information is needed and/or they do not know how
to obtain it with efficiency (The Shams Group, 2005). For example, there is a
general belief that fighting HIV and AIDS in Africa is not only a medical issue but
also a religious issue and hence the need to involve pastors. African governments
have often referred to it as a multi-sectoral approach (Isaacs, 2007). However,
sometimes pastors are ignorant of relevant information in order to gain access to a
wide range of resources.
1.3
Statement of the problem
Pastors train in different institutions and serve in denominations and congregations
that vary socially, economically, politically and spiritually, and hence their
information seeking behaviours could be affected by their different contexts (Ronald
Wicks, 2009). Although pastors in Namibia may be performing well in their
pastoral roles, it is necessary to know how well equipped and informed they are to
deal with these important issues. This researcher's personal discussions with some

20
pastors and church members before the study was carried out indicated that some
pastors are inadequately informed to cope with their ministry demands. The
researcher also noted that no studies have been done on information needs and
information seeking behaviour of pastors in Namibia. This study explored the
suitability of Wilson's (1996) model of information seeking behaviour and Dervin's
(2003) sense-making theory in designing a suitable information service for pastors in
Namibia after understanding their information needs and seeking behaviours in their
endeavour to fulfil their different roles.
1.4
Objectives of the study
The main objective of this study was to establish the information needs and
information seeking behaviour of pastors in Namibia. To attain this broad objective
the research was guided by the following specific objectives:
1.
To establish the information needs and information seeking behaviour of
pastors;
2.
To determine the perceptions of pastors on their preparedness for their
pastoral duties;
3.
To establish the information sources used and how they are used;
4.
To investigate factors affecting pastors' information seeking behaviour; and
5.
To come up with a framework for setting up pastoral information services in
Namibia.

21
1.5
Significance of the study
Significance refers to the application and meaning of the study to `the real world'
(Berg, 1994, p. 34); in this case theological information providers, churches and
Bible colleges in general and pastors in particular. The findings of this research are
significant in that they:
x Lead to a better understanding of pastoral information needs;
x Identify the information sources pastors already have access to and the
existing gaps in information access;
x Influence policy- and decision-makers (churches and theological institutions)
and religious information service providers (theological libraries); and
x Contribute to academic knowledge on the subject of information needs and
seeking behaviour of pastors.
1.6
Limitation of the study
Although a survey was conducted nationally, 110 (80%) out of the 138 respondents
who returned the questionnaire were from Windhoek. Interviews that were conducted
gathered qualitative data from 16 key informants (pastors) based in Windhoek. This
was necessitated by the fact that all major churches are represented in Windhoek.
The researcher recommends that further research on "information seeking behaviour
of rural pastors in Namibia" be carried out, as rural and urban contexts are different.
1.7
Literature review
In preparation for this study, "information needs and information seeking behaviour
of Namibian pastors", a preliminary literature review was undertaken based on the

22
assumption that knowledge accumulates and that researchers learn from and build on
what others have done (Neuman, 2011, p. 111).
A number of databases were searched (LISA, LISTA and JSTOR). The researcher
noted that a number of studies have been conducted on information needs and
information seeking behaviour in general. However, very little was found on
information needs and information seeking behaviour of pastors. In their studies on
information seeking behaviour of theologians, Gorman (1990) and Wicks (1999)
found that theologians rely heavily on "invisible colleges". An invisible college
refers to a situation where theologians depend on each other for the exchange of
ideas. This is the same concept Crane (1972) has referred to as a "social circle" or
"social network". When the social network theory is applied to information needs,
the premise is that, "social networks to which individuals adhere affect the way in
which they seek information" (Wicks, 1997, p. 156). By this, Wicks meant that
social networks of which one is a member affect the individual's information seeking
attitude.
According to Wicks (1999) even though pastors use libraries, in most cases they
build their personal collection during their time of training. When they go to a
library, they tend to function independently of librarians. He goes further to say that
pastors seek information by themselves, and enjoy browsing shelves and scanning
journals. Wicks' study does not give an exact setting of the pastor serving in a local
church. It focuses on lecturers and students in a seminary setup. However, the
researcher finds Wicks' study helpful as it shows how information seeking behaviour
is developed in the lives of pastors-to-be.

23
Tanner (1994) argues that it is congregational rules and regulations that govern the
pastors' selection of information sources. In other words, Tanner is saying that
before a pastor uses an information source he or she evaluates it to see if it does not
contradict the doctrines and teachings of the denomination he or she is serving.
Lauman (1987) has identified three components that can be used to determine
network boundaries, namely actors, relations and activities. Actors in this case are
pastors who serve in the same denomination. Relations refer to pastors serving in the
same denomination but who have frequent purposeful contact with one another.
Activities refer to a working together of pastors to lobby the government about a
cause, for example, HIV and AIDS, under the Council of Churches in Namibia
(CCN).
In wrestling with HIV and AIDS especially in the African context, issues of
spirituality and religion cannot be ignored and this is why on several occasions the
Namibian government has called on pastors to play a role. However, pastors differ in
their approach to this issue. Some pastors say HIV is God's judgment on immoral
people while others proclaim that AIDS is curable by faith (Dube, 2003, p. 3). Hence
the importance of researching on how well equipped and informed they are to deal
with these important issues.
Michels (2005) in his qualitative study focused on informal information seeking
behaviour of seven biblical scholars. The participants turned to other professionals
for confirmation and affirmation as they became more self-confident as researchers.
Michels' research is very narrow since pastors are involved in numerous activities in
the life of a community and not just biblical issues. How one behaves in a class setup

24
may be different from the way he or she behaves in the field. In research conducted
in America by Fuller Institute of Church Growth (FICG, 1991), 70% of the 1500
pastors revealed that they did not have friends despite the fact that they belonged to a
denomination.
While no studies were found on information needs and information seeking
behaviour of pastors in Namibia or Africa, a few studies found on America (Wicks,
1999), Canada (Tanner, 1994) and Australia (Gorman, 1990) might have a bearing
on Namibia in the light of globalisation. Studies conducted in America reveal that
there are information gaps in the delivery of services by pastors. In the FICG study
referred to above, 50% of the 1500 pastors indicated that they were not able to meet
the demands of their jobs, while 90% revealed they were inadequately trained to
cope with ministry demands, resulting in 33% of pastors resigning every month in
America. The reasons for the failure by these American pastors to meet job demands
could include lack of knowledge, technological limitations and possibly low levels of
education. Awareness of, and access to, the right information is of major importance
in carrying out pastoral duties.
1.8
Theoretical framework
The study of information needs and information seeking behaviour is known to
scholars as "user studies" (Carr, 2006; Eskola, 1998; Mann, 2005). User studies have
been the major subject of many studies. These studies have resulted in a number of
information seeking models. A model in this case is a framework for thinking about a
problem, which attempts to describe an information-seeking activity and the causes
and consequences of that activity (Wilson, 1999). Some of these models are Wilson's

25
model of information seeking behaviour (1996), Dervin's sense-making theory
(2003), Ellis's behavioural model of information seeking strategies (1989) and
Kuhlthau's model of the stages of information-seeking (1991). Behind these models
is the belief that information seeking is a result of the recognition of some need
perceived by the user.
Models are needed in research because they provide guidance in setting research
questions. This research is based on Wilson's (1996) model of information seeking
behaviour and partly on the sense-making theory developed by Dervin and others
(2003). Wilson proposes that an information need is not a primary need, but a
secondary need that arises out of needs of a more basic kind. In an effort to discover
information to satisfy a need, the enquirer is likely to meet with barriers of different
kinds. Wilson notes that the context of the needs may be the person himself/herself,
or the role demands of the person's work or life.
The central idea of the sense-making theory is that as people move through time and
space, they develop unique points of view from personal experiences and
observations, and at some point they come to a gap, where sense runs out, which then
needs to be bridged. It is this gap that also causes the information seeker to behave in
a certain way in trying to bridge the gap. This implies that when pastors are
confronted with demands in their different roles, they use the information they have
accumulated over the years, but when that information becomes inadequate, they
look for more information elsewhere.

26
The study's questionnaire and interview guide were designed taking into
consideration the information-seeking activities, causes and consequences of the
activities as outlined in Wilson's model of information seeking.
1.9
Definition of terms and concepts
This section endeavours to clarify the terms used in this study.
Church: According to Douglas (1978) the word "church" is derived from a Greek
word "kurikon", which means "the Lord's" house or body. Douglas further defines
this body as "people of God, called by the divine initiative into holy convocation" (p.
226). In this study the word church is used to refer to the body of Christians either in
their local groupings or universally.
Congregation: A group of people assembled in a specific place for ecclesiastical
purposes.
Contextualisation: According to Nicholls (1979) contextualisation is "the
translation of the unchanging content of the Gospel of the kingdom into verbal form
meaningful to the peoples in their separate culture and within their particular
existential situations" (p. 647). In this study contextualisation is used to refer to
indigenisation.
Denomination: A group of congregations united under a common theological
doctrine and name and organised under a single administration or legal hierarchy.
Gap: A gap is an encounter with a discrepancy or lack of sense in a person's
environment. Dervin (1983) defines gap as, "a state that arises within a person, that

27
might be filled by information or by some other kind of help or bridge (cited in Case,
2006, p. 332). In this study a gap refers to lack of information or skill to perform the
desired duties.
Information behaviour: According to Case (2002) information behaviour
"encompasses information seeking as well as the totality of other unintentional or
passive behaviours ..., as well as purposive behaviours that do not involve seeking,
such as actively avoiding information" (p. 5). In other words, information behaviour
refers to what an individual does to fulfil an information need.
Information need: Wilson (1999) describes information need as "not a primary
need, but, first, a secondary need that arises out of needs of a more basic kind; and
second, that in an effort to discover information to satisfy a need, the enquirer is
likely to meet barriers of different kinds" (p. 252). An information need according to
this study is the information required by an individual to carry out a task.
Information seeking behaviour: These are strategies employed by individuals to
acquire information, including a selection of sources and channels, to meet their need
and preference for messages on particular subjects (Case, 2002; Wilson, 19992). In
this study, information seeking behaviour is what a person does in pursuit of
information to satisfy a need.
Pastor: A man or woman trained to take physical and spiritual care of a
congregation irrespective of their denomination. The same word is used to refer to
priests and elders.

28
Pastoral information: Data that can be used by pastors to enable them to carry out
their pastoral duties effectively.
Pastoral information services: Those services that aim to provide pastors with
relevant information for their specific duties. In this study, services refer to support
given to pastors to enable them to carry out their pastoral duties.
1.10
Research design and methodology
A detailed discussion of the study's research design and methodology is given in
Chapter 3. However, this section gives a brief overview of the research design and
methodology of the study.
1.10.1
Research design
A mixed method approach (using quantitative and qualitative techniques) was
preferred because of its numerous advantages that include ability to gather data from
a dispersed and large number of subjects. The methodology can be used to get data
on attitudes and behaviours as well as to find answers to the questions who?, what?,
when?, and where?. Most importantly, the findings of a mixed method approach
research can be generalised (Mouton, 2001, p. 153), thereby allowing the researcher
to propose a framework for setting up pastoral information services that may be
applicable to all Namibian pastors.
The quantitative approach was used to obtain personal data, while the qualitative
technique was used to obtain data on knowledge, awareness, feelings, attitudes, and
opinions relating to the information seeking behaviour of pastors. A questionnaire
was hand delivered to pastors in different parts of the country through the Namibia

29
Evangelical Theological Seminary's (NETS) regional offices in Ongwediva,
Gobabis, Mariental, Walvis Bay and Windhoek.
1.10.2
Population
There are approximately 173 denominations in Namibia (Mandryk, 2010, p. 614). It
is not easy to know the exact number of denominations in Namibia since there are no
requirements by the government for churches to be registered. Sixteen churches are
affiliated with Council of Churches of Namibia (CCN) while others are affiliated
with the Association of Pentecostals and Charismatic Churches in Namibia
(APCCN). Some denominations are not affiliated with any church body. However,
according to Brain (2011), there are approximately over 1400 trained pastors
presiding over congregations in Namibia. This group was used as the research
population for this study.
1.10.3
Sample
The most critical element of the sampling procedure is the choice of the sample
frame which constitutes a representative subset of the population from which the
sample is drawn (Pinsonneault, 1991). Selecting a sample was necessary as
consulting all pastors in Namibia could not have been possible (Struwig Stead,
2001, p. 109). A stratified quota sample of 200 pastors was taken from different
denominations using Walpole's formula for proportions (Walpole, 1982) as
explained below:
n
i
= (N
i
/ N) n
Where: n
i
represents Quota size required,

30
N
i
represents Number of pastors in each denomination
N represents Total study population,
n represents Total sample size used.
The formula helped to determine the number of pastors to be taken from each
denomination to participate in the questionnaire survey, while purposive sampling
was used to select 16 key informants to participate in the interviews.
1.10.4
Data collection methods
The research was conducted with the aid of three data collection instruments. The
researcher reviewed existing literature, sent out a structured questionnaire and
conducted semi-structured interviews with 16 key informants to collect qualitative
and quantitative data. Existing literature here refers to denominational policy
documents that may prohibit pastors from using certain information sources.
Interviews are a direct face-to-face attempt to obtain reliable and valid measures in
the form of verbal responses from respondents. Interviews were used to obtain
qualitative data about personal information, attitudes, perceptions and beliefs of the
pastors regarding their information needs, information seeking behaviour and how
prepared they think they are to deal with pastoral tasks. For quantitative data a
questionnaire with open-ended and closed questions based on the concepts of
Wilson's information seeking behaviour model and Dervin's sense-making theory
were used to gather data on context, information behaviour and difficulties
encountered in seeking information.

31
The Likert scales are a widely used attitude scaling tool and in this study a four point
scale was used. The scale measures the extent to which a person agrees or disagrees
with the question; for example "strongly agree", "agree", "disagree" or "strongly
disagree" (Albaum, 1997, p. 333). The scale was also used to gather data on
demography, information needs and different roles played by pastors.
1.10.5
Validity and reliability
A semi-structured interview guide was used to collect qualitative data on perceptions
from the sixteen pastors purposively selected from different denominations as key
informants, while a questionnaire was used to obtain quantitative information from
pastors throughout the country. The pastors were purposively selected to represent
their denominations as most of them are represented in Windhoek. Triangulation
(using different data gathering instruments) gives the desired confidence, or what
Struwig and Stead (2001) refer to as "reliability and validity" to a study (p. 100).
Before the research was conducted, a pilot study was conducted with 5 pastors-in-
training to test the validity of the instruments. The feedback from the pastors-in-
training was that the level of English was a bit high and the researcher simplified the
English. After simplifying the English, the researcher noted that the instruments were
good enough to produce the desired objectives. This was done to ensure the validity
of the instruments.
1.10.6
Procedure
A list of pastors in Namibia was created after consultation with the Council of
Churches, Association of Pentecostals and Charismatic Churches in Namibia,

32
theological colleges and heads of denominations. A self-administered questionnaire
was handed to 200 pastors while semi-structured interviews were conducted with 16
key informants (pastors) based in Windhoek.
1.10.7
Data analysis
Data analysis is about how the researcher orders and presents the findings of this
study. The purpose of the analysis is to "transform the unordered data into something
meaningful" (Gillham, 2000, p. 25). In this study, a computer-based programme,
SPSS (2010) was used. Basic level descriptive statistics were used to organise and
analyse statistical data obtained using quantitative techniques. The data was placed
into categories of objects for each variable that was measured by the different
questions in the questionnaire. Qualitative data obtained through verbal and written
responses (interviews) was analysed using content analysis.
1.11
Research ethics
Research ethics provide the researcher with a code of moral guidelines on how to
conduct research in a morally acceptable way. It involves obtaining the informed
consent of the participants. The participants need to agree to the use of the data and
how its analysis will be reported and disseminated (Gillespie, 2008, p. 46). Before
the study was carried out, written permission was sought from the Council of
Churches and Heads of Denominations concerned. Informed consent was also sought
from the participants and confidentiality was protected by way of not requiring
participants to give their names.

33
1.12
Structure of the thesis
This study presents the findings from the literature reviewed, questionnaires and
interviews as outlined in Chapters 2 and 3. Chapter 4 presents and analyses the data,
while Chapter 5 deals with the interpretation of the data presented and analysed in
Chapter 4. Chapter 6 recommends a framework for setting up pastoral information
services, while Chapter 7 gives an overall summary of the findings and conclusions
of the study and giving recommendations based on those conclusions. Table 1.1
gives an outline of the thesis and a brief overview of the contents of each chapter.

34
Table 1.1: Division of the thesis
Chapters
Content overview
Chapter 1
Introduction
Chapter 1 includes the introduction to the study; orientation of
the study; problem statement; objectives; research methodology;
definition of terms; research procedure; significance of the study
and the structure of the thesis.
Chapter 2
Literature review
In Chapter 2, literature that is relevant to the research objectives
is reviewed.
Chapter 3
Research
methodology
This chapter discusses how the survey research method was
applied including its application of both qualitative and
quantitative techniques in the collection and analysis of the data.
Chapter 4
Data analysis and
presentation
This chapter presents the collected data on: information needs
and seeking behaviour of pastors; perceptions of pastors on how
well prepared they think they are to meet ministry demands;
information sources used and how they are used and factors
affecting pastors' information seeking behaviour in comparison
to researches done elsewhere.
Chapter 5
Interpretation of
the data
In Chapter 5, findings of the study are discussed in relation to
the objectives of the study and the literature review.
Chapter 6
Framework for
setting up pastoral
information
services
Chapter 6 highlights one of the recommendations of the study,
which is also an answer to Objective 5: "To come up with a
framework for setting up pastoral information services in
Namibia".
Chapter 7
Summary,
conclusions and
recommendations
This chapter gives a summary, conclusions and
recommendations on the findings of the study.
References
This section gives a list of all information sources cited in the
study. The American Psychology Association (APA) style of
referencing was used.
Appendices
This section includes a letter by the Supervisor to introduce the
researcher, a letter of request by the researcher, data gathering
protocol, questionnaire, informed consent form and interview
guide.

35
1.13
Summary
This chapter has provided the overview of the study by discussing the orientation of
the study, statement of the problem, objectives of the study, significance of the study,
limitation of the study, literature review, theoretical framework, ethical issues,
definition of terms, the design and methodology of the study and the structure of the
thesis. Chapter 2 reviews the literature on information needs and information seeking
behaviour of pastors, perceptions of pastors on their preparedness to meet ministry
demands, information sources used by pastors and factors affecting their information
seeking behaviour.

36
CHAPTER 2
: LITERATURE REVIEW
2.1
Introduction
This literature review was undertaken based on the assumption that knowledge
accumulates and that we learn from and build on what others have done (Neuman,
2011, p. 111). Hart (1998) notes that without a review of literature one will not be
able to acquire an understanding of his or her topic, of what has already been done on
it, how it has been researched and what the key issues are (p. 1).
In an attempt to locate literature on the information needs and information seeking
behaviour of pastors, the researcher searched a number of databases (LISA, LISTA,
and JSTOR). Indications are that a number of studies have been conducted on
information needs and information seeking behaviour in general. However, nothing
was found on information needs and information seeking behaviour of pastors in
Namibia or Africa. The review helped in conducting a survey on information needs
and information seeking behaviour of pastors in Namibia and the findings assisted in
proposing a framework for pastoral information service.
Since literature on information seeking behaviour of pastors in Namibia or Africa
could not be found, the literature review was expanded to include similar studies
such as information seeking behaviour of theologians and information seeking
behaviour in general. The goal of the literature review was to meet the objectives of
the study, which are:

37
x To establish the information needs and information seeking behaviour of
pastors;
x To determine the perceptions of pastors on their preparedness for their
pastoral duties;
x To establish the information sources used and how they are used;
x To investigate factors affecting pastors' information seeking behaviour; and
x To come up with a framework for setting up pastoral information services in
Namibia.
These objectives, as outlined in Chapter 1 and information behaviour models, formed
the basis of subtopics of the literature review.
2.2
Information needs and seeking behaviour of pastors
Before discussing the information needs and information seeking behaviour of
pastors, it is imperative to define important words that make up this review. This
section will define "information", "information need", "information seeking" and
"information behaviour" as these terms are important in understanding the subject
under study.
2.2.1
Information
The word "information" is sometimes confused with "data" and "knowledge".
Machlup (1983) points out that data is a "raw" type of information (p. 657) while
"information" is the processed data. For Machlup, knowledge can be acquired
through thinking whereas information is acquired by being told (p. 644). The word
"information" is derived from the Latin word "informare" which means, "giving

38
form" or "to design" (Ryden, 2008). Reitz (2004) defines it as "data presented in a
comprehensible form to which meaning has been attributed within the context of its
use". In other words, specific data can be considered as information if it conveys a
meaning to the person who receives it.
Brenda Dervin (1992) defines information as "that which helps people to make
sense of their world". Dervin further notes that "the individual, in her time and space,
needs to make sense ... She needs to inform herself constantly. Her head is filled
with questions. These questions can be seen as her information needs" (p. 170).
Buckland (1991) defines information in three ways: as a "thing", as "knowledge" and
as a "process". Information as a "thing" is used attributively to refer to objects, such
as documents (books, DVDs, CDs) as they have the feature of imparting knowledge.
Information as "knowledge" denotes that which is perceived in information as a
"process", that is the knowledge communicated. Information as a "process" refers to
the act of informing, telling, or communicating knowledge. In this context,
information will encompass all three: thing, knowledge and process.
In this study the terms "data," "information" and "knowledge" will be used
synonymously, because they are not clearly delineated in studies of information
behaviour. In the past, knowledge was strictly viewed as something of the mind,
while data and information were viewed as tangible physical objects. The new
paradigm in information seeking is to view all three as something in someone's mind
and not primarily as a physical object (Case, 2005, p. 65).

39
2.2.2
Information need
Having defined information, it is also important to define what an information need
is. Rertz (2004) defines information need as a gap in a person's knowledge that,
when experienced at the conscious level as a question, gives rise to a search for an
answer. If the need is urgent, the search may be pursued with diligence until the
desire is fulfilled. According to Grunig (1989) needs are an "inner motivational
state" that brings about thought and action (p. 209). This "inner state" may include
wanting, believing, doubting, fearing, or expecting (Liebnau Backhouse, 1990).
Green (1990) has identified four general conclusions about needs. Needs are
instrumental, usually contestable, necessary and are not necessarily a state of one's
mind.
Needs, as Green points out, are instrumental in the sense that when they are pursued
they help one to reach a desired goal. Hanson (1971) argues that real needs are
neither always recognised nor precisely formulated and may not lead to positive
steps being taken to secure the information (p. 50). According to Green, needs are
usually contestable because they are different from wants. A need is a necessity
without which one may not be able to satisfy primary needs while a want is
something one can live without. Last but not least, needs are not necessarily a state of
mind, for it is possible to be unaware of one's true need (pp. 65-67). Choo and
Auster (1993) have echoed that information needs vary according to users'
membership in professional or social groups, their demographic backgrounds, and
the specific requirements of the task they are performing (p. 284). In other words, it
is the information need that leads to information seeking.

40
Pastors train in different institutions and serve in denominations and congregations
that vary socially, economically, politically and spiritually. Their information
seeking behaviours could therefore be affected by their different contexts. However,
it is the "inner state" referred to above that drives the different pastors to different
sources of information. Such sources could be personal libraries, public libraries or
other pastors.
Now that information and information need have been defined, it is also important to
also understand what information seeking means.
2.2.3
Information seeking
Spink and Cole (2005) define information seeking as, "a sub-set of information
behaviour that includes the purposive seeking of information in relation to a goal" (p.
262). Information is not sought in a vacuum. This is why Wilson (1999) notes that
purposive seeking for information is a consequence of a need to satisfy some goal.
There is always a motivating factor behind all information seeking. The seeker exists
in an environment that partially determines, constrains, and supports the types of
needs and inquiries that arise. The seeker also has his or her own memories, pre-
dispositions and motivations. According to Belkin and Croft (1992) the process is
necessitated by a problem and a need to solve it. However, Sperber and Wilson
(1995) have cautioned that it is not only because of problems or because of a need to
make decisions that people seek information. Sometimes people seek information out
of the desire to have more information.

41
Information seeking is an implicit decision that people make in answering their
questions. In making this decision, people make implicit assumptions about the cost
of finding the information, its value and the cost of not having it. The amount of time
people are willing to spend depends on the nature of the information needed and the
value they place on their time (Clair, 1997, p. 72).
Information seeking therefore is an important step to problem solving. The process
begins when someone perceives that the current state of knowledge is less than that
needed to deal with some issues (Hayden, 2011). The process includes recognising
and interpreting the information problem, establishing a plan of search, conducting
the search, evaluating the findings and, if necessary, iterating through the process
again (Hearst, 2009).
If information is located and is used, then the information seeking was successful.
However if the located information fails to satisfy the original perceived need, the
process of information seeking is likely to continue. Weberley and Jones (1998) have
argued that information seeking is a basic activity in which all people participate,
while Spink and Cole (2007) have reiterated that information seeking behaviour is a
unique attribute that differentiates people from animals.
As pastors serve in their different duties of administration, Christian education,
church discipline, community service, counselling, evangelism, prayer, sermon
preparation, social action, teaching, preaching, home visitations, weddings,
premarital counselling, conducting funerals and visiting the sick in hospital, they
definitely need information. The Bible has outlined a number of responsibilities that
pastors should perform by as shown in Table 2.1 below.

42
Table 2.1: Biblical pastoral responsibilities
Responsibility
Passage (NASB)
Reference
Oversight of the
church
Be on guard for yourselves and for all the
flock, among which the Holy Spirit has made
you overseers...
Acts 20:28
Share authority
with others
Therefore, I exhort the elders among you... nor
yet as lording it over those allotted to your
charge...
1 Peter 5:1,3
Shepherd the
church
Therefore, I exhort the elders ... shepherd the
flock of God among you...
1 Peter 5:1 2
Teach the Word
of God and pray
But we will devote ourselves to prayer, and to
the ministry of the word.
Let the elders who rule well be considered
worthy of double honor, especially those who
work hard at preaching and teaching.
Acts 6:4
1 Tim 5:17 19
Resolve
doctrinal issues
And the apostles and the elders came
together to look into this matter.
Acts 15:6
Godly example
to the church
Therefore, I exhort the elders ... be examples
to the flock.
1Peter 5:1 2
Pray for the sick
Is anyone among you sick? Let him call for the
elders of the church, and let them pray over
him...
James 5:14
Church
Discipline
And if he refuses to listen to them, tell it to
the church...
Matt.
18:15
17
Source: Like the Master Ministries (2011)
The Greek word translated as "pastor" literally means "shepherd". In the context of
the Bible, this refers to a spiritual shepherd rather than a literal one. Just as Jesus was
described as the good shepherd, the pastor's duties include shepherding his church

43
members, or those who attend the church and live in the surrounding community.
The Apostle Peter in his epistle instructs elders to shepherd the flock of God,
exercising oversight voluntarily and with eagerness (1 Peter 5:1-5). One of the major
responsibilities of a pastor is to shepherd the church, caring for the members as one
would do with sheep.
The major duties of the modern pastor are preaching and teaching, and most pastors
will spend more time on preparing to preach and teach than on any single other task.
Pastors must study the Bible and develop sermons in addition to teaching Sunday
morning classes and sometimes evening Bible studies as well. This is how they "feed
the flock." Another important duty of a pastor is to counsel members of his or her
congregation. This is often referred to as pastoral care. Pastoral counselling is not
just for deep emotional problems; it can be as simple as meeting with people to see
how they are and to answer questions about Christian life. Pastors also offer pre-
marital counselling to engaged couples for whose weddings they will officiate. In
carrying out all these responsibilities, pastors need information.
2.2.4
Information behaviour
Case (2006) states that information behaviour "encompasses information seeking as
well as the totality of other unintentional or passive behaviors..., as well as
purposive behaviors that do not involve seeking, such as actively avoiding
information" (p. 5). Information behaviour takes place in a context. Dewey (1960)
defines context as "a selective interest or bias, which conditions the subject matter of
thinking" (p. 90). According to Bateson (1978), context is "the pattern that connects
..., without context there is no meaning" (p. 13).

44
In their studies on information seeking behaviour of theologians, Gorman (1990) and
Wicks (1999) found that theologians rely heavily on "invisible colleges" when they
are in need of information. An invisible college is a set of informal communication
relations among scholars or researchers who share a specific common interest or goal
(Zuccala, 2011). The term was first used in seventh century Europe when the Royal
Society of London was founded. Its members did not belong to a formal institution,
and as such, they referred to themselves as an invisible college due to their
geographical closeness and regular meetings based on shared scientific interests. This
is the same concept Crane (1972) has referred to as a "social network."
Lauman (1987) has identified three components that can be used to determine
network boundaries, namely, actors, relations and activities. Actors are in this case
pastors who serve in the same denomination. However, serving in the same
denomination may not necessarily mean the pastors have a working relationship.
Relations refer to pastors serving in the same denomination and who have frequent
purposeful contact with one another, while activities refer to a working together of
pastors to lobby the Government with regard to a cause, for example HIV and AIDS
under the Council of Churches. These pastors may actually be coming from or
serving in different denominations.
A survey by Barna Group (2006) of pastors in the United States revealed that pastors
struggle to maintain friendships. In fact, 382 (61%) pastors out of the 627
participants admitted that they had no close friends. Wicks (1999) reiterates that,
"when the social network theory is applied to information needs, the premise is that
the particular social networks to which individuals adhere affect the way in which

45
they seek information" (p. 156). This is a hypothesis this researcher will try to verify
in this study.
According to Wicks, even though pastors use libraries, in most cases they build their
personal collections during their time of training. Even when they visit a library, they
tend to function independently of librarians. Wicks goes further to say that pastors
seek information by themselves and enjoy browsing shelves and scanning journals.
Wicks does not only see pastors as information seekers but as "gatekeepers". A
gatekeeper according to Crane (1967) is a person who controls the flow of
information through a channel by shaping, emphasising, or withholding it. Pastors
are not only information seekers but are also information sources. They give
information not only to church members but also to each other.
Wicks' study focuses on lecturers and students in a seminary setup rather than
pastors serving in a local church setting. However, the researcher finds Wicks' study
helpful as it shows how information seeking behaviour is developed in the lives of
the pastors-to-be.
In wrestling with HIV and AIDS especially in the African context, issues of
spirituality and religion cannot be ignored and this is why on several occasions the
Namibian Government has called on pastors to come on board. In addition, Ryden
(2008) says that many people tend to listen to pastors more than they do to other
people. Unfortunately, pastors differ in their approach with regard to different issues
of life. Even when they are from the same denomination, speaking on the same topic
and at the same point in time, a certain lack of uniformity exists in their
interpretation of the Bible (Wicks, 1999, p. 220). For example, concerning HIV and

46
AIDS, some pastors say HIV is God's judgement on immoral people, while others
proclaim that AIDS is curable by faith (Dube, 2003, p. 3). It is for this reason that the
researcher thinks it is important to research how well equipped and informed pastors
are to deal with these important issues.
Michels (2005) in his qualitative study focused on informal information seeking
behaviour of seven biblical studies scholars. The findings show that participants
turned to other professionals for confirmation and affirmation as they became more
self-confident as researchers. Michels' research tends to be very narrow since pastors
are involved in numerous activities in the life of a community and not just biblical
issues. In addition, the way one behaves in a class setup may be different to the way
he or she behaves on the job.
However, Wicks (1999) hypothesised that the behaviour of pastors is influenced by
the interaction of their work worlds and work roles (p. 208). Pastors' worlds are of
three categories: theological, denominational and congregational. There are also
three roles that pastors undertake: preaching, care giving and administering. Wicks
further reiterates that information seeking among clergy could be characterised as
"open" or "closed" depending on the particular world in which the pastor is operating
and the specific role he or she is performing at that time (p. 209). Understanding the
process of pastors' information seeking behaviour can thus help the study to answer
the question: "What should the church and pastoral information service providers do
to support the pastors?"

47
2.3
Information sources used and how they are used
An information need often leads the user to search for information, making demands
upon a range of information sources. According to Hayden (2011) these information
sources include information systems (university and public libraries); human
resources (experts, professors, colleagues); and other resources (personal libraries
and media). Ryden (2008) in his study noted that there were very few religious books
in public libraries and this could probably explain why pastors gather their own
information sources during their time of training (Wicks 1999). Case (2006)
highlights information sources as being formal or informal. Formal sources refer to
textbooks, encyclopaedias, or daily newspapers, while informal sources tend to be
friends, colleagues, and family.
Pastoral work, like any other trade or profession, requires information sources
(Anderson, 1985, p. 38). Anderson points out that for many years the principal
sources of the pastorate have been books. These books include Bible translations,
Bible study aids (Greek and Hebrew lexicons, word-study books, Bible dictionaries,
atlases, encyclopaedias, and concordances), background information (Bible survey
books and Bible history books), theological works, biographies, devotional books,
books on church history, Christian education, missions, administration, counselling,
music, pastoring and worship.
Lee and Cho (2011), in their study on factors affecting information seeking and
evaluation in a distributed learning environment, note that the perceived quality of
information and the information source is the main criterion that guides an
individual's information seeking behaviour (p. 216). Different authors (Beebe

Details

Pages
Type of Edition
Erstausgabe
Year
2014
ISBN (eBook)
9783954897995
ISBN (Softcover)
9783954892990
File size
1.2 MB
Language
English
Publication date
2014 (June)
Keywords
information namibian
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