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Design Thinking in the Automotive Industry. Creativity and Innovation

Textbook 2016 122 Pages

Business economics - Industrial Management

Summary

This book explores the application of Design Thinking in the automotive industry in order to explain which factors influence the innovativeness of Design Thinking teams. Seeking for innovation leadership, automotive manufacturers apply Design Thinking to enhance their competitiveness with customer-oriented products and services. Design Thinking is a multidisciplinary team-based methodology that adopts design principles to business management. In the literature and practice, however, it is not clear, what constitutes the relationship between the application of Design Thinking and team's innovativeness. A grounded theory and template analysis approach is used to develop a framework which explains this relationship. Managers and decision-makers of multinationals are provided with practical recommendations about how to implement Design Thinking to produce innovative products and services.

Details

Pages
122
Type of Edition
Erstausgabe
Year
2016
ISBN (eBook)
9783960675563
ISBN (Book)
9783960670568
File size
4.5 MB
Language
English
Catalog Number
v337081
Grade
Tags
Innovation Management Design Thinking Automotive Industry Customer Relationship Management Product Development Innovativeness Organizational Environment Practical recommendation

Author

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Title: Design Thinking in the Automotive Industry. Creativity and Innovation