The creation of RB Leipzig. Authentic identity or self-deception?
©2016
Textbook
105 Pages
Summary
This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience’s interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football fans have been interviewed to give their opinion on RB Leipzig. In order to approach the core topic, the literature review considers sport sponsoring, identity based team brand management and team identification.
Excerpt
Table Of Contents
Details
- Pages
- Type of Edition
- Erstausgabe
- Publication Year
- 2016
- ISBN (PDF)
- 9783960675778
- ISBN (Softcover)
- 9783960670773
- File size
- 18.6 MB
- Language
- English
- Publication date
- 2016 (October)
- Keywords
- Identity based team brand Professional football Sport marketing RB Leipzig Red Bull Corporate identity Bundesliga Brand identity SSIS
- Product Safety
- Anchor Academic Publishing