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Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa

Textbook 2017 184 Pages

Business economics - Business Management, Corporate Governance

Summary

Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of „digital natives”, people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa.
Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.

Details

Pages
184
Type of Edition
Erstausgabe
Year
2017
ISBN (eBook)
9783960676140
ISBN (Book)
9783960671145
File size
16.2 MB
Language
English
Catalog Number
v364707
Institution / College
Swiss Management Center University
Grade
3.8
Tags
digital transformation strategy retail South Africa Interview Corporate strategy Business strategy Retailer Competitive advantage DBS model Digital Business strategy

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Title: Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa