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Trust in the Sharing Economy. Can trust make or break a sharing enterprise?

Textbook 2017 20 Pages

Business economics - Offline Marketing and Online Marketing

Summary

All over the world, people are renting rooms from strangers through Airbnb, outsourcing grocery trips to TaskRabbits, and getting across town with ride-sharing service BlaBlaCar. These people are participating in the sharing economy that has rapidly grown from a niche market to a mainstream social movement. Its continued growth and, thus, the future success of sharing economy companies is contingent upon one crucial factor: trust. Accordingly , this term paper approaches the question: Can trust make or break a sharing enterprise? The paper will address this topic by introducing the new economic force called sharing economy at first. The next two chapters will present the construct of trust on the basis of literature that deals with trust in a business context as well as trust in the sharing economy. Furthermore, a trust-building framework for online sharing services will be presented based on a recent study that was conducted, exclusively on the building process of Peer to Peer (P2P) trust. In the discussion section in Chapter 5 different approaches to the importance of trust for P2P marketplaces will be discussed. Subsequently, conclusions will be drawn based on the contents of the previous sections while there will be also made recommendations for the future.

Details

Pages
20
Type of Edition
Erstausgabe
Year
2017
ISBN (eBook)
9783960676713
File size
339 KB
Language
English
Catalog Number
v369076
Institution / College
Institut for Interpreter and Languages Munich – Hochschule für Angewandte Sprachen
Grade
1.0
Tags
sharing economy sharing enterprise sharing company Airbnb BlaBlaCar trust-building online sharing service P2P Peer-to-peer P2P marketplace TaskRabbits

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Title: Trust in the Sharing Economy. Can trust make or break a sharing enterprise?