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Trends in Retail Marketing in India

Textbook 2017 381 Pages

Business economics - Offline Marketing and Online Marketing

Summary

Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. This excludes direct interface between the manufacturers and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumers with the manufacturing and distribution chain.
Retail is the fastest growing sector in the Indian economy. Traditional markets are making way for new formats, such as departmental stores, hypermarkets, supermarkets and specialty stores. Western style malls have begun appearing in metros and second-rung cities alike, introducing the Indian consumer to an unparalleled shopping experience.
This comparative study focuses on the costumers of Reliance Mart and Big Bazaar with regard to their buying tactics, shopping behavior, expectations, perceptions, satisfaction and brand loyalty.

Details

Pages
381
Type of Edition
Erstausgabe
Year
2017
ISBN (eBook)
9783960676737
ISBN (Book)
9783960671732
File size
69.9 MB
Language
English
Catalog Number
v371915
Grade
Tags
Big Bazaar Reliance Mart Shopping behavior Retail store Indian Retail Sector Comparative study E-Retail E-Commerce Marketing Mix

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Title: Trends in Retail Marketing in India