Bastian Bakeberg
1 title published
Biography
Bastian Bakeberg, MSc., was born 1984 in Bayreuth/Germany. After studying at University of Augsburg (Germany), Queensland University of Technology (Brisbane/ Australia) and University of East London (UK) he went on to work in advertising and branding agencies. He holds strong knowledge in branding, social media and brand communities through his theoretical and practical experiences
Titles
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Online brand communities: Value creating capabilities of brand communities on Facebook
©2011 Academic Paper 82 Pages