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The role of advertising in Indian women’s desire to be fair

Textbook 2014 69 Pages

Communications - Public Relations, Advertising, Marketing, Social Media

Summary

This study deals with the situation in India, in particular, with the situation of young Indian women. Ever since advertisers and multinational companies discovered India’s remarkable aspiration for light complexions, more and more fairness products and most importantly, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.

Details

Pages
69
Type of Edition
Erstausgabe
Year
2014
ISBN (eBook)
9783954898244
ISBN (Book)
9783954893249
File size
1.5 MB
Language
English
Catalog Number
v312780
Grade
Tags
indian

Author

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Title: The role of advertising in Indian women’s desire to be fair